Ashok Marg · Hazratganj · Lucknow Fifty-one years at the same address

The chair your grandfather trusted.

Four ustaads. Eighty-five years of hands between them. Scissor-over-comb cuts, straight-razor shaves finished with alum and attar, beards sculpted to the bone of your jaw — and a champi that empties your head of the whole week.

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Opened on Ashok Marg
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Never more, never less
The Nawabi habit

A city that never
rushed a shave.

Lucknow has always taken its time. The chikankari on a kurta takes eleven days. The dum of a biryani takes six hours over sealed dough. And in Hazratganj, a proper shave takes forty minutes — because the ustaad who taught our ustaad said a man who is hurried at the chin will be hurried all week.

Mohammad Yusuf opened this room in 1974 with one German razor, a brass basin and a mirror he carted down from Aminabad on a thela. He cut hair for clerks from the Secretariat, for students walking down from the University, for a Doordarshan newsreader who would not sit in anyone else’s chair. Fifty-one years on, the mirror is the same. So is the basin.

What we do is not complicated. We sharpen properly. We listen before we lift a comb. We finish every shave with a cold towel and a drop of attar, and we do not let a man leave with a neckline that is not straight. That is the whole method. It is also the reason people book two weeks ahead.

Yusuf & Sons
Mohammad Yusuf, founder
— and the three who learnt from him
1974since
The USTAAD saloon interior under warm pendant lamps, mirrors and chairs in a row
Clippers, shears and comb laid out on a slate tray
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Years at 18 Ashok Marg, unmoved
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The royal shave, start to balm
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Brass Card members in the city
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Average across 2,140 reviews
How a sitting goes

Four things happen
before the scissors do.

No ustaad here starts cutting inside the first five minutes. That is not slowness; it is the part that decides whether you like the cut for three weeks or three days.

01

The reading

Hairline, crown whorl, jaw width, how your hair falls when you have not touched it. Two minutes, no mirror talk.

02

The plan

We tell you what will hold and what will not, and how many weeks it will look right for. If it will not suit you, we say so.

03

The wash

Warm water, a short scalp knead, no product. Clean hair cuts true — dry hair lies to the scissor.

04

The finish

Neckline by razor, ears cleared, a light dressing only if you want it. Then a mirror check from behind, always.

The rate card

Everything we do,
and what it costs.

Prices are the same on a Tuesday and a Sunday. No surge, no “senior stylist” markup — every chair here is a senior chair. Tap the circle to drop a service into your chair.

Combination sittings are billed at the sum of parts — but Brass Card holders pay nothing for cuts at all. See the card

Pick a time
Signature system — 01

Beard & cut styler.

Tell us the shape of your face and we will draw you the pairings that actually work on it — the cut, the beard that balances it, how often it needs the chair, and what it costs. Flip through and send the one you want straight to your basket.

Step 1 — your face shape
Not sure? Pull your hair back, look straight into a mirror and trace your outline on the glass with a finger. Whichever of the four it looks nearest to is close enough — the ustaad will correct it in the chair.
Look 1 of 4  ·  Oval
Oval face
Signature system — 02

The royal shave,
step by step.

Forty minutes, seven movements, in an order that has not changed since Yusuf sahib’s time. Scroll and the ritual walks itself — each step holds the screen until you move on.

“A razor should be heard, not felt.”

Ustaad Iqbal Hussain · Chair No. 1

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Booked as one sitting.

The full ritual is ₹550 and takes forty minutes. Add a champi head massage to it and most men fall asleep somewhere around the cold towel. We let them.

Choose a time
A word of care

Every blade is single-use and opened in front of you; strops, bowls and brushes are sanitised between sittings. If your skin is sensitive, has active acne, or you have had a recent facial procedure, tell the ustaad first — we will move to a guarded trim instead of the open razor. For anything medical, please speak to a doctor rather than a barber.

Four chairs, four hands

Our ustaads.

Each one apprenticed under Yusuf sahib or under someone who did. They do not rotate chairs and they do not share clients — if Iqbal bhai cut your hair in 2009, he still knows exactly where your crown sits.

A row of brown leather barber chairs facing mirrors in a warm-lit shop
Walk-ins welcome, always

We have never turned away
a man who just walked in.

But Saturday afternoon in Hazratganj is Saturday afternoon in Hazratganj. If you would rather not stand at the door reading the newspaper for forty minutes, take a slot — it costs nothing and holds your chair for ten minutes past the time.

Book a chair
Signature system — 03

Book a chair.

Pick your ustaad, stack up what you want done, choose a day and a slot. Greyed-out times are already taken — this is the real book, not a wishlist. It finishes on WhatsApp so you have the whole thing in writing.

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Choose your ustaad

4 chairs
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What are we doing today?

Nothing picked yet
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Which day?

Monday closed
4

Pick a slot

30-minute slots
Free Taken Yours
Membership

The Brass Card.

If you sit in this chair more than once a month, the card pays for itself by the second cut. Quarterly, transferable within a household, and it moves you up the walk-in queue on a busy Saturday.

4901  2274  1974  0018
Member
Your name here
Valid till

Move your cursor across the card — the brass catches the light.

What a card actually gets you.

Not points, not a discount code. A card holder walks in, says his number at the counter, and sits down.

  • Unlimited cuts. As often as you like, with any ustaad. Some men come every ten days. We have stopped counting.
  • Queue priority. Card holders slot in ahead of walk-ins from 4 pm on Saturdays and Sundays.
  • Household transfer. Father, son, brother — one card, same address, no questions.
  • Product at cost. Ten to fifteen per cent off the shelf, every visit.

Cards start the day you buy them and run ninety days. No auto-renewal, no lock-in — we will message you once when it lapses and then leave you alone.

The shelf

What we put on you,
you can take home.

Blended for us in small batches by an attar house in Chowk that has been at it longer than we have. Nothing on this shelf is here because a distributor pushed it.

From the chair
Find us

18 Ashok Marg,
Hazratganj.

Between the Prince Market gate and the old Mayfair building, one flight up from the paan shop with the green shutter. If you reach Sahara Ganj you have walked four hundred metres too far.

The address

18 Ashok Marg, above Naaz Provision Store,
Hazratganj, Lucknow — 226001, Uttar Pradesh

Talk to us

+91 86691 17894  ·  WhatsApp
The counter picks up between 10 and 9, most days.

Getting here

Hazratganj metro (Blue Line) — 350 m on foot.
Two-wheeler parking in the Prince Market lane; car parking at the Ganj multilevel, six minutes’ walk.

Hours
Begum Hazrat Park ASHOK MARG VIDHAN SABHA MARG MAHATMA GANDHI MARG Prince Market Sahara Ganj Metro stn. USTAAD 18 ASHOK MARG
Hazratganj metro · 350 m Exit 3, turn right past the paan shop
+91 86691 17894
Before you come

Things men ask
at the counter.

And a few they should. If your question is not here, message the shop — someone will answer between two customers.